innova 20th anniversary
Monteverde USA®: From A Dream to Reality
Innovation, design, and affordable luxury are the cornerstones that Monteverde USA® was founded on. The beginnings of the brand date back to 1999 in Los Angeles, California. However, the concept for the brand dates back even further. During a trip to Italy years prior to establishing Yafa, Inc®, Founder and CEO Yair “Jerry” Greenberg was given the Italian translation of his last name. The word “Monteverde” was instantly ingrained in his mind, and when it came time to develop his brand he knew that it was a natural fit. Monteverde means “green mountain,” which is why the company’s signature color is a rich green.
The original gift “boxes” that held every pen were actually picture frames—a multipurpose choice that allowed customers to display their new fine writing instrument or a photo. Through years of unique pen designs, over 70 ink shades, and a comprehensive list of refills, Monteverde USA® was able to grow into the industry powerhouse that it is known for today. Each collection uses unique materials to achieve stunning finishes and solid textures. Hand-crafted European grade acrylic resins, carbon fiber, and stainless steel are some of the materials that encompass each fine writing instrument. Every ink is treated with ITF™ (ink treatment formula), which is a substance that is designed to allow for extended cap-off time and more fluid, seamless writing experiences.
Monteverde USA® aims to constantly challenge itself and redefine the industry standard. Every pen is designed with the customer in mind. Whether your taste is bold, minimal, bright, or modern, there is a collection to suit your interests.
Monteverde USA® Innova™:
In 1999 Monteverde USA® was founded in Canoga Park, California USA with the intention to create writing instruments that feature unparalleled quality, function, and affordable luxury.
In celebration of its 20th anniversary, Monteverde USA® is reintroducing one of their first signature pen collections. A true classic, the Innova™ is one of the first (in a long line of) innovative pens to be designed under the Monteverde USA® name. Featuring a slick carbon fiber body blended with special acrylic resin and chrome accents, the original Innova™ broke the mold back in 1999 and established what is now one of Monteverde USA®’s signature elements used within many of their outstanding pen collections: carbon fiber. The design of the pen and its beautiful and practical “S” shaped clip resulted in this collection gaining immediate popularity and monumental success. The original Innova came in three colors, black carbon fiber, carbon green, and carbon burgundy and came packaged with a complimentary picture frame that was able to display the pen.
Now, back and even more stunning than ever and the special Limited Edition Innova™ once again features that same blend of high-tech black braided carbon fiber mixed with resilient black resin. Shiny rose gold adorns the clip, band, and trim, enhancing the elegance of each Innova™ pen. Beautifully engraved along the front of the mid-band is the Monteverde USA® logo with the backside featuring a “20th Anniversary” print. Displayed along the top band you’ll find the Monteverde USA® mountain logo engraved and filled with soft yellow gold color. Every fountain pen is tastefully engraved with Innova™ logo and limited edition number exclusive to each pen along the bottom of the barrel, while the ballpoint is adorned with its exclusive limited edition number along the backside of the band underneath the “20th Anniversary” print.
A black steel nib is individually hand-fitted to each fountain pen, intricately cut for maximum performance, for the ballpoint a soft-roll style refill. Stunning and sleek, each Innova has the perfect flair, whether it is for a formal occasion, business, or casual setting.
Each 20th Anniversary Limited Edition Innova™ is a numbered limited edition of 1999 pieces; in homage to the year Monteverde USA® opened their doors and forever changed the fountain pen industry for good. The fountain pen fills with Monteverde USA® standard international G3 ink cartridges or piston ink converter (included) and comes fitted with a sleek black steel nib, available in extra fine, fine, medium, broad and stub sizes. The twist action ballpoint is perfectly balanced and accepts P1 and P4 refills.
Each pen is packed in a luxurious Monteverde USA® box and sleeve to commemorate the occasion. The limited edition fountain pen includes a special 30ml ink bottle with a unique Innova™ anniversary label along the bottle.
For the last 20 years, the finest pen shops in the world carry the Monteverde USA® brand as a testament to its class and popularity. In a world where hand-written communications have become the extraordinary, we invite you to renew your love for writing by experiencing the magical charm of a Monteverde USA® writing instrument.
United in a Vision
“Teamwork is the ability to work together toward a common vision—the ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows to attain extraordinary results.” – Yair “Jerry” Greenberg